Raising awareness with the Albanian Government
Addressing the serious problem of illicit trade in Albania in an emotional, positive manner. Such was the mission given to us by SICPA, the world leader in security inks for currencies and the trusted security provider and adviser to most governments.
The main objective of the campaign was to show that the entire Albanian population is concerned by the harmful consequences of illicit trade and that saying no to contraband is easier than we think. The two constraints we had were the media channel and the duration: it would be a 45sec TV edit to be broadcast on national channels.
After having fully understood the context and the issues at stake, we decided to shoot four portraits in our studio. In some way, they are a cross-section of the Albanian population. By connecting with each individual, our intent was to humanize the underlying issue while providing clear insight on how to fight the addressed problem.
Client: SICPA / Albanian Government
Direction: Nicolas & Oliver Jutzi
Production: vandy studio
Cinematography: Nicolas Jutzi
Production assistant: Noemi Castella
Animations: vandy studio
Voice-over: ASAP studio
Music: Tijany Bacci
Color grading: Fabio Tozzo
Hair & Make-up: Julien Charrière