Adopting pets with Purina
Swiss creative agency Havas contacted us to help them produce a series of short films for Purina. The concept was to shed light on Purina's commitment to pet adoption. Swiss national campaign.
Across Switzerland, over 50% of households have a pet, but over 12,000 animals are taken in by shelters every year. With so many cats and dogs waiting to be adopted, it was important to raise awareness among the Swiss people and to highlight Purina's daily commitment to this sad reality.
Choosing a pet's name is always special. It's a very personal decision to which people are very attached. There's a story behind each name.
This was a Swiss national campaign broadcast on social media channels and a photo campaign in Coop and Migros stores. All of this in French and German.
Credits
