Connecting your brand to your audience
We've come to realize you can't overlook communication strategy and effective
positioning when producing content.
By understanding your business first, delivering second, we solve challenges
with commitment and to-the-point creativity. Here's an overview of our services.
• Brand assessment
• Target audience identification
• Creative research
• Creative development
• Video production
• Motion graphics & animation films
• Webcasts and videoconferences
• 2D renderings
• Drone photography and videography
• E-Learning videos
• Commercial documentaries
The perception, the gut feeling.
Your brand is the values and emotions you represent. What does your organization stand for and what feelings do you convey? These answers are precious to us. We believe that a marketing plan is nothing without good positioning.
• Brand promise
• Positioning statement
• Brand story
• Visual world and language
How your audience thinks, feels and talks about you.
By understanding your target audience’s habits and what they’re looking for, we can shape content that will truly resonate. Beyond a simple media channel or an age group, we want to pinpoint who emotionally responds to your brand.
• Audience segmentation
• Buyer persona
• Buyer journey
Tactics to support your long-term goal.
Building on all of the previous analysis and information collected, now is the time to make solid plans. We help you put together a strategic communications plan and we define the tactics and objectives for each of your target audiences.
• Media channels
• Timeline and milestones
Creativity and in-house production efficiency.
For established brands and businesses, you're likely already well-aware of your audience and have a strategy in place. We’re happy to simply provide creative and production services. As long as we know where we’re going, you can count on us in terms of creativity and technical expertise.
Are we solving your business problem ?
“What gets measured, gets managed”. Identifying the right metrics is the first step. Are we looking to raise awareness ? Increase sales ? Create engagement ? Finding out if the plan is working will help us learn and adjust for the future.
Content isn't king without context
We place equal importance on both content and context. The diversity in our studio is such that we never create anything blindly. Context is what allows your content to be meaningful and to trigger something within your target audience.